Undoubtedly choosing the most email marketing tools for 2022 is among your list goals for the coming year.
But I know that it is not an easy decision, and it usually gives me many headaches.
Among a sea of options, it is difficult to choose one that suits your brand or business needs.
The good news is that it is not impossible. You just have to spend time researching the different options until you manage to find just the one that suits you best for its features and price, in case you choose one that is not free.
The first thing you should be clear about is that these advanced email marketing tools will be handy for:
Send key and personalized information about offers, new products, or special announcements to the contacts you already have or those you are recruiting.
Position your brand as a benchmark, thanks to corporate branding.
Segment your audience to direct your campaigns to the specific target of interest.
Automate tasks to improve the strategic and recruitment part through Marketing automation.
1. Active Campaign
It has different options for creating newsletters, forms, and monitoring.
In addition, it has different plans for e-commerce and digital companies, for companies that work with the final consumer (B2C), and for companies that work with other companies (B2B).
Active Campaign’s central added values are reach and commitment by using a segmentation that makes you find your potential customers by capturing their attention with messages that match their profile and offer your audience CTAs (calls to action) to follow up with you.
Its great advantage is that it has integration mechanisms with web platforms such as WordPress. Still, if you are looking for a free tool, this is not the option because it only has a trial version you do not have to pay for.
Likewise, if you want to start testing the tool, I leave you the direct link in the following image so that you can try it with the free 14-day trial period.
Keep is ideal for companies that are in the process of growth and have excellent income since it does not have a free version and its plans are expensive.
It has specialized options to automatically convert potential customers into actual buyers and track and segment.
In addition, it has a very complete CRM, visual sales funnels, and lead scoring. It offers the alternative of being integrated into many most email marketing platforms as an additional advantage.
Keep ( InfusionSoft) has a high cost (a 14-day trial); it is entirely in English. The experience of different clients, according to the comments, indicates that its technical support is not the most optimum.
The most significant point in favor of click funnels is that it gives you the facility to create sales funnels quickly and straightforwardly; it also serves to capture leads.
It is seen as InfusionSoft’s competition and has a great advertising campaign that has positioned it as a great tool.
Among their differentiating elements is that they have the option for you to take advantage of many free resources such as the Perfect webinar, the DotCom Secrets book, and the Expert Secrets book.
These top email marketing platforms have their own templates for designing landing pages that are very important in sales.
InfusionSoft is expensive, and its trial version is only for 14 days.
This Hubspot best email marketing tools platform offers a wide variety of free-to-use tools. Still, when it comes to email marketing, it is one of the most expensive best email marketing services.
If you have a large company, this is undoubtedly a good option. Although it should be noted that it does not have a sales funnel.
It is presented as a comprehensive solution because it allows you to manage everything from your content and social networks to tracking emails and connecting with your leads, but at a high price. For example, for automation and segmentation.
It’s free but limited; tools allow you to create web forms, pop-ups, and live chats to capture leads.
The advantages of Doppler are summed up in that it allows you to create and send campaigns in a few minutes, create automation for your business, measure results in real-time, grow your list of subscribers and segment your contact base.
It has a free plan for up to 500 subscribers, unlimited sending and automation, and monthly goals with prices that vary according to your needs.
The free version is not the best alternative for agencies because it may be minimal.
Mailchimp is one of the most popular tools that has the options to create newsletters, email marketing campaigns, and promotions. It is also very functional for managing subscriptions and registrations in forms.
It’s free for up to 2,000 subscribers and 12,000 emails per month is one of its great values.
It gives you the alternative of creating an integrated subscription form on your website, blog, landing page, or social networks. It gives you access to statistics to know details regarding messages read and bounced, clicks on links, and the growth of your contacts.
The most relevant point against Mailchimp is that the free version does not allow the creation of follow-up messages to your audience, which prevents you from sending automatic notifications when you receive a new subscription.
The analytics data of the free version is not as extensive as is required to know the operation of the email marketing tools you carry out.
Mailerlite is another excellent alternative for those who want an easy-to-use and very intuitive tool. Their free plan has what it takes for any small business looking to implement email marketing campaigns.
Its free version offers the possibility of sending unlimited emails to a maximum of 1,000 subscribers. Although it stands out from other tools by having many free features usually paid for, it does not have mailing templates.
Its reports are essential, so there is not much information on the email marketing campaign results that can be obtained.
More than 500 email marketing templates make this email marketing tools ( GetResponse ) very attractive.
In addition, it gives you 1 month free to try it and has more than 1,000 stock images to add to your newsletters.
It allows you to import the list of contacts from another server and has a mobile application for iOS and Android, making it one of the most complete email marketing tools.
It does not have a free version, and its learning curve can be somewhat complicated.
AeroLeads can be used to build a mailing list, helping you find business emails from your leads and prospects with their job title, company, website, location, LinkedIn URL, and business phone number.
Used by over 60,000 active B2B professionals, AeroLeads generates email addresses and provides your prospects’ business data, including name, contact, company, profession, and more.
AeroLeads also has an email verification tool. With AeroLeads you can perform the following tasks-
- Find business emails and phone numbers on LinkedIn, or find emails by uploading names and companies.
- Find up to 15 data points, such as full name, job title, location, general company emails, business phone numbers, etc.
- Export data to CSV or transfer it to Salesforce, HubSpot CRM, Pipedrive, Zoho CRM, FreshSales, Zapier, etc. With one click.
- Rock-solid support t via chat, email, and phone
- View email addresses and other contact information in real-time. This avoids the possibility of email addresses becoming out of date.
With over 20 years in the business, AWeber is a reliable and affordable option is an email marketing platform.
They have provided email marketing services to over a million entrepreneurs and small businesses.
The platform’s main selling point is its 24/7 customer support via email and live chat. They also optimize email delivery speed.
AWeber offers its customers the following features −
- 700+ ready-made templates
- Drag-and-drop email builder
- Email Analytics
- A/B testing
- Registration Forms
- Third-Party Integrations
- Subscriber segmentation
Two key options are the most demanded by those who want to carry out an email marketing campaign.
On the one hand, the automation allows you to send emails according to the characteristics of the users and the actions they execute.
For example, sending notices of upcoming online courses to those who participated in the most recent one or sending a unique and prominent message to those who already have more than three unopened emails.
On the other hand, I want to refer to the sales funnels that are the ones that allow you to segment and send emails with the explicit purpose of making sales, and that is also done according to the actions that users do inside and outside the email.
For example, sending specific emails to those who have clicked on a link in an email or who have visited a page on your website, with an audience segmentation by labels, such as in cases where someone has added to their shopping cart several items, and after a few days you have not made the purchase, it is an ideal time to send an email and remind you that you have that earring or ask if you need any help.
This is why it is so necessary when deciding on the best email marketing tools for 2022 that you consider automation and that it has the option of funnels.
As you have seen, there are many tools for you to implement your Campaign. You just have to be clear about your goals and thus choose the one that best suits them.
Email marketing is a strategy that you cannot ignore because email is the opportunity to get closer to a huge number of consumers. And if you have not implemented it… 2022 is the time!