Some Tips For Unique Relevant and SEO Optimized Content.
Imagine that you have a great product to sell, but your store is located in an alley in an outlying neighborhood.
Surely sales are not going very well, right? Suppose that you rent a place on the street in one of the main avenues of the city, but that it is surrounded by hundreds, thousands of shops of a similar category. How to make your product stand out?
Something similar happens on the Internet with web pages. The only way to obtain visibility, traffic, and consequently, sales is by applying a series of techniques known as SEO to ensure that your content is indexed in Google and other search tools and that people actually visit your site.
Because your products or services may be the best, but if your website is not well ranked in search engines, it will be of little use to you.
WHAT DO WE TALK ABOUT WHEN WE TALK ABOUT SEO?
SEO is the acronym for Search Engine Optimization (which is usually translated as “search engine optimization”). SEO, for some, is a science; for others, it is a set of tricks that seek to conquer users in a world where around 4.4 million daily posts are published only in WordPress. With so much to find, getting your post to stand out is practically a miracle, isn’t it?
Not quite. The SEO guru Neil Patel indeed defines it as the “magic” to work on so that your article is indexed in the first results of Google every time someone searches for target keywords.
But it’s not magic; it’s a job well done. This article will explore a set of SEO strategies, particularly those that refer to writing content that leads your potential customers to your site and, if possible, keeps them there long enough to decide to invest time (and eventually money) in what you offer.
1. DEFINE YOUR AUDIENCE
Before you start writing the first word, you should hold the idea that you write to rank high in search engines and instead consider registering for a reading audience.
As Copyblogger mentions, search engines will be happy if their users are happy. Consider that people who use Google, Bing, or another search engine, are inquiring about original and valuable information on a topic, not just the best-ranked page. So think carefully about who your potential audience would be, and write accordingly.
This article that you are reading, for example, is intended to be read by a small entrepreneur, a beginning writer, who perhaps enjoys writing a lot – he is even a good writer – but who does not have clear rules on how to make something of his work. Profitable.
He is general knowledge of networks (for example, he is familiar with the term SEO) but is not an expert. And he is someone who has entered this page looking for precise instructions that he can put into practice when writing his own content. Have we hit the nail on the head?
2. GIVE YOUR PUBLIC WHAT THEY ASK FOR
Following the above, when writing optimized content, you should try not to disappoint the reader.
You may want to sell oven cleaning products. Still, suppose your article promises “5 effective tricks to keep your kitchen clean”. The only thing the reader finds is a surreptitious advertisement.
In that case, they will not be inclined to buy from you, but better disappointed. It is preferable to do enough research, offer him the tricks he came for, and eventually invite him to get to know your products at the end of the article.
Suppose the article is well written (by this, we also mean grammar, spelling, and textual cohesion). In that case, the audience will read the entire article and want to know more.
3. ENCOURAGE THE READER TO SHARE THE CONTENT
Content shared frequently is more likely to rank higher in search engines.
In fact, one of the criteria that Google uses in its algorithm to define the authority of a particular website is the number of external links that point to that site. Attention: they must be natural links; it is useless to link all your pages to each other since this practice (known as link farming ) is penalized.
For this reason, the buttons to share on the different social networks must be visible so that the user finds it very easy to do so without overthinking it.
But if we refer to the writer’s work, try to create useful, entertaining content that really motivates users to invite others to read it. And for that, the most important thing is to choose a catchy title.
4. THINK OF A GOOD META-TITLE (WHICH IS NOT THE SAME AS THE TITLE)
Before a user clicks on your content, the first thing they will read is the meta-title, which is the one that appears in blue on Google and does not necessarily coincide with the H1 title that is seen when entering the page.
For example, what you are reading has the title (H1) “10 tips for unique relevant and SEO optimized content“, but if you entered from Google, you read a meta title “SEO Content: 10 tips to Optimize and rank your Article“. This meta-title is the most important to optimize your content.
You must configure it through a plugin (SEO Yoast is the best known, but not the only one). It must be between 55 and 65 characters long – otherwise, it will appear incomplete in search engines, with ellipses – and offer the potential reader a summary of what they will find in the content.
Another tip you can implement today is to include a number in the meta-title since users are more inclined to read and share this type of content.
5. DON’T FORGET THE META-DESCRIPTION
Have you noticed that short summaries appear below the meta-titles in gray letters, sometimes with certain words highlighted or with a publication date? They are the meta-descriptions, and you must also include them.
A meta-description consists of 156 characters in length, which consists of the keywords (but is not composed exclusively of them).
For the article you are reading, the meta-description briefly summarizes what the reader will find when they click: “Writing SEO content is key to the web ranking of any site.
Here we give 10 tips to write optimized texts to get more traffic”. You must try to make it attractive so that users click because this is where you will compete directly; forgive the redundancy, your competition. Differentiating yourself from the rest is important to attract attention and motivate the click.
6. CHOOSE YOUR KEYWORDS WELL
The audience reaches your content in several ways, the main ones: either by clicking on a link (for example, if your content is shared on a social network) or through a keyword search. When writing an SEO-optimized text, it is essential to carefully choose these words or phrases that could capture the right audience.
Don’t limit yourself to a single term. It is best to select a primary keyword (for example, “SEO content”) and some secondary ones – that appear at least once each.
A tool like Google Keyword Planner from Google Ads can help you get started. Another highly recommended tool is Semrush or the Mangools KW Finder, as it gives you more exact data on searches, in addition to the fact that by subscribing to Mangools, you will have access to 4 other SEO tools that will be very useful.
The key to choosing the keywords is to choose a combination of words with a high level of searches, in the area where your audience is, or globally if that is the case and that has little competition, and this is measured with the Keyword Difficulty or ranking difficulty.
Try searching for the topic of the next blog you plan to write or the product you sell in the following search engine:
7. USE THE KEYWORDS (BUT DON’T ABUSE THEM!)
We talk about keyword density, which refers to the number of times a particular word or phrase can appear in an article.
So, if you write 300 words and ask for a keyword density of 2%, your keyword should appear 6 times.
This resource was widely used in the early days of Google when keywords had more weight in search results.
But, many sites abused the resource by reiterating the words repeatedly to the point of making the content irrelevant or incomprehensible to readers -what is known as keyword stuffing or SPAM of keywords- leading Google to start to penalize this practice.
Therefore, the indication is clear: use the appropriate keywords but not abuse them. Prefer that the reading is fluid, and try not to exceed a density of 3%.
8. CHOOSE YOUR RANKED WELL
Once the keywords have been chosen, an article optimized for SEO should use them, but not on any site.
Conveniently, the main keyword appears in the meta-title and the meta-description, as we have already seen. Also, the H1 title of the article, which is within the content, has no length limits and allows you to play a little more and include some of the longer secondary keywords.
Do not forget to include your main keyword scattered in the body of the text and some H2 subheadings. You should also use them as tags in the URL and the images’ alt text.
But remember that, as we explained above, the main thing is that the reading flows, that the keywords do not appear forced or saturate the reader. Otherwise, they will get tired and leave the page without action (like commenting or sharing the content).
9. OPTIMIZE THE ORGANIZATION OF THE TEXT
On the one hand, a too-short text will not be relevant to readers and will become saturated quickly.
On the other hand, very long content can overwhelm them. Nothing is more boring than facing a large text block on the screen! Therefore, make things easy for your audience.
Keep in mind that the time spent on an average web page does not exceed a minute and a half. The reader generally does scan the content rather than deepen their reading.
An excellent H1 title, bullet points, graphics, images, headings under them, H2 or H3 subheadings, if applicable, make the content more attractive and, consequently, ranked better.
Regarding length, some studies show that top-ranking articles often exceed 2,000 words. How to make them entertaining? So try to write with rhythm.
Short, concise sentences, interspersed, at the critical moments, with longer sentences that do not bore the reader but encourage him to continue reading. And do not repeat the same thing repeatedly: add new information while reinforcing the main concepts so that they are clear to all readers, even those who skip parts.
10. CREATE SOME LINKS WITHIN THE TEXT
We already talked about the problem of link building, considered a form of SPAM, which will only condemn your site to oblivion.
But it doesn’t hurt to include some relevant links within your content. For example, there should be a link to your homepage on every site page.
Or, if you have content related to each other (in a blog, it could be the first and second part of the same article), it is also convenient that it be easy and fast to access from one to the other.
BONUS TRACK: INVITES TO ACTION
Finally, SEO web content usually includes a call to action for readers.
This does not mean that you should turn your articles into advertising pamphlets; far from it.
On the contrary! Avoid hateful “buy now” or “exclusive offer” labels. Instead, you can offer more information on the subject (if you promised 10 tips, offer 11) or propose to your readers that they leave you their opinions, suggestions, and questions. Remember that in Web 2.0, the user is a consumer and a content producer.
What do you think of these tips? Do you put any into practice when writing content for your website? And which ones would you add to the list?
If you do not have time, the best thing is to dedicate yourself to your own something and let an experienced digital agency take care of optimizing your page to improve its web ranking, do not hesitate to consult us.