Content for social networks has become a very important part of a business’s digital strategy since it allows users to get closer and interact with them. Business owners often do not know what to post apart from their products or services; you should know that you are doing the wrong thing if you only post about sales.
To create a good community around your brand, you must offer users content for social networks that provides valuable information about their lives; for example, if you sell Life Insurance, you must talk about topics. Applying these topics correctly will depend on the success or failure of your business on social networks.
Get to know 5 tips for choosing the topics to publish on your business’s social networks.
know your audience
You must be clear about who your product or service is aimed at because that will define the tone, style, and platforms that you are going to use to address them according to their age, preferences, etc.
For example, suppose your business is silver jewelry for women; you could have an audience of women between 25 and 55 years old interested in jewelry; the indicated social networks would be Instagram and Facebook.
brainstorm
Get together with your work team and propose different ideas for content that may be of interest to the audience and directly or indirectly related to your business.
For example, suppose your business is a pet accessories store. In that case, they can propose topics such as toys for large dogs and toys to eliminate stress in your pets, among others.
Take a look at what the competition is doing
It does not mean that you copy their work, rely on them to have clearer ideas about the type of content that users like and what they do not so that you do not make the same mistakes.
Look for information
Once you have chosen the topics you will talk about on social networks; it is time to investigate everything related to your keyword ;. Share with your audience.
For example, suppose your business is men’s clothing. In that case, you can research the jacket cuts that are in trend, the best combinations for autumn, and the best fabrics for comfortable dress pants.
Pay attention to timing.
Use the year’s seasons, holidays, or important events to your advantage.
For example, suppose your business is a restaurant. In that case, you can emphasize special dates such as Love and Friendship Day, Mother’s Day, or Father’s Day, highlighting in your posts why they should choose your restaurant to celebrate.
Rest assured that if you put these tips into practice, you will always have great content of interest to users, which will help you grow your community on social networks.
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