SEO tracking is the first thing we should pay attention to if our goal is to appear in search engine results, so it is vital to understand it and, above all, guarantee a traceable website.
We talk a lot about post keywords and meta description optimizations. Still, we understand each other: Search engine bots, are you going to a party on any day without a pandemic ahead.
You go to a party, and the first thing you do is look around to check if there is “anything fascinating,” a person you find beautiful and with whom you can take the celebration to the next level.
Well, that comes to be the SEO tracking: go through the web to be able to index it and show it in the Google results pages (also known as SERPs)
On Tinder, before your match, you look at who to fit. We must see which parts of the web should be tracked and facilitate SEO tracking for search engines before working and optimizing content.
Tracking in SEO strategy is very important, and I can give you many reasons you should pay attention to it, but I’m going to give only 2. It’s not a matter of laziness, and I don’t want to provide you with a string of reasons you should pay attention to tracking your web page. With these 2 reasons, you will perfectly understand the importance of monitoring SEO:
- Having a crawlable website makes it easier for Google spiders to see our content, which facilitates indexing and affects the positioning and visibility of our website.
- Similarly, blocking SEO tracking for certain pages helps us make it clearer to search engines what our website is about and prioritize what helps us achieve our business goals.
In addition, thanks to web crawling, search engine spiders make sure that the web complies with Google’s guidelines.
In short, and as we have seen on this blog on occasion, SEO
tracking forms part of the foundations of web positioning.
How does Google crawl your website?
To understand how search engines track a website, we must understand what a web page is.
A website is not the domain; it is not a diffuse entity; a web page is a holon.
A holon is a term used extensively in engineering and has been adopted in philosophical matters.
I like using this term because I think it fits perfectly with marketing (at least as I understand it) and helps understand a web page.
A holon is both a whole and a unit and a part of a larger whole.
A website is a unit made up of pages that link to each other, forming that larger element that we call a web page.
Those links that go from one page to another are known as internal linking or interlinking, and it is a way to improve our online visibility.
The function of these internal links is to allow the traceability of the web page, or what is the same: Thanks to these links, can trace the web because the Google spiders or the rest of the search engines manage to navigate the entire web if you were a real user.
Having a good interlinking strategy is a very important factor when it comes to making our website crawlable, and, if it is not very large, we could even do without the sitemap (a sitemap is a list of links that each of the pages compiles of which our website has, grouped by categories, type of content and helps the search engine to track the websites),
This internal linking also allows us to transmit positioning strength from one page to another, improving its positioning in search engines.
In addition to this internal linking that facilitates SEO web crawling. Having a good web architecture is the first step in the technical optimization of the site.
We already saw that WordPress uses the silo structure.
How to know if our website is being tracked correctly?
Without wanting to go too far into the subject, you should know that when bots crawl web pages, they have an assigned time. That time is known as Crawl Budget (every time you read a word in an SEO article, make a wish).
Each website has a certain time to crawl and several pages to crawl each time. Therefore we must pay attention to what we want to be crawlable to prioritize our position.
When you’re on Tinder, tracking, you spend more time with those people you match with because you already know:
Therefore, making the website traceable is as important as knowing what is tracked.
We have many ways to check if search engine bots can visit our website.
Ways to check the traceability of our website
- Google Search Console; From Google Search Console, we can inspect the different URLs of our website and check if it is crawled (and indexed). It is a manual way; we must examine our URLs to check if they have been tracked.
- Check the robots.txt configuration. In the robots.txt, Google spiders will find all the information they need to crawl the site. To verify it, we only have to add “*/robots.txt” to the domain, and we will be able to see the configuration of the robots file of that website and the parts that allow access to the search engine bots, and which search engines it will enable them to access. We must consider that this configuration does not determine that the bot pays attention to us. As said in mathematics: it is necessary but insufficient for our website to be effectively traceable.
- Another way to check if our website is trackable, in an artisan way as Posonty likes it, is through extensions such as SEO minions. This extension (or others such as Robots exclusion checker) helps us detect traceable website links that point to other pages or check what you do and do not have access to within the web.
- The automated way to check how Google spiders behave within our website is by using web crawlers such as Screaming Frog or Deep Crawl. Emphasize that it is essential to track our website when carrying out a professional SEO audit.
- You can also check the way your website is tracked by analyzing the logs.
Thanks to tracking our website, we will see how the search engine bots navigate the web and how that content is found.
What is crawl depth?
The crawl depth is the number of clicks made to access content from where we have started to crawl.
The higher the number of clicks, the deeper it will be in SEO tracking and the less accessible to search engines. This way, you run the risk of not being tracked.
It is important to work on internal linking, especially on pages relevant to achieving our goals.
It is important to remember that if the web is very large, we will always find content with a crawl depth greater than 3 (which would be the level from which it would be increasingly difficult to crawl those pages)
6 Recommendations to improve SEO tracking
- The most important pages should be prioritized, paying attention to the hierarchy and semantic relevance.
- The link to category pages is central to other relevant internal pages.
- Inform search engines of the pages that exist on your website through a sitemap
- Incorporate the sitemap URL into the robot’s txt, making it easier for bots.
- Remove anything you don’t want to be crawlable, such as thank you pages.
- Have control of the response codes and solve what has a response code other than 200
Conclusions about web crawling in SEO
Web crawling is the first step to appearing in the SERPs, so we must pay attention to what we want to be crawlable, especially now that the bots are not going to crawl our entire website because they have a crawl budget assigned.
No matter how many articles we write, how much keyword research we do, or how many snippets we optimize, our positioning will not be adequate if our website tracks to the login page. Still good could be better by optimizing SEO tracking.
Therefore, pay attention to the pages of your website and question the purpose of each of them; in this way, it may be easier for you to discern whether it is necessary to track it.