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Mobile Marketing: What is it, How to use it in business

Mobile Marketing: Today, the number of mobile users in the world is 5.27 billion. Such data is reported to us by the GSMA association. In other words, more than half of the world’s population has mobile devices. In the next four years, this number will increase by 700 million.

Smartphones have revolutionized the world of marketing. Sales of mobile devices have surpassed sales of personal computers, becoming the number one tool for accessing the Internet. Marketing has always been about reaching the right people at the right time in the right place. Looking at the rate at which smartphones are spreading, it’s not hard to figure out where you need to catch your audience – on mobile devices.

Discover mobile marketing – an inbound marketing strategy that uses the power of mobile phones to attract and retain customers.

We’ve put together tips to help you master mobile marketing and apply it to your business in this article.

What is Mobile Marketing?

Mobile marketing is any promotional activity that uses digital marketing channels to reach customers through mobile devices.

A well-thought-out mobile marketing strategy can do wonders. This is an effective way to generate quality leads and interact with customers while promoting products and services.

One of the main benefits of mobile marketing is reaching a wider audience and segmenting it. You choose who you want to interact with. After studying the client profile, you target people according to their interests, hobbies, and behaviors.

Mobile devices have already become part of their owners. Use this to your advantage. Creating personalized mobile marketing campaigns will lead to positive results.

How mobile marketing works

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Mobile apps, SMS, push notifications, geo-marketing, QR codes, social media marketing, voice marketing, mobile search, and in-game advertising are all part of mobile marketing. You’ll understand which channels to use when you figure out where your audience spends their time and what type of content they’re watching on their gadgets.

As technology advances, your marketing strategies must change. Create personalized content because only then it will become effective. One of the types of mobile marketing – location-based or geo-marketing – opens up new opportunities for audience segmentation and subsequent personalization. Using the user’s location data, send a notification about the promotion to their phone the moment they are near your establishment.

Mobile Marketing Tips to Generate Leads and Increase your Sales

Today, people rarely let go of their phones, so you can interact with customers at any time. By building the right customer and using effective mobile marketing tools, you will increase sales and customer loyalty.

  1. Mobile-friendly website

We share tips for building a mobile marketing strategy.

A mobile-friendly website is the first step toward successful mobile marketing. In-app purchases are gaining popularity, and most digital traffic — 52% — comes from mobile devices. Increase the speed of your site. Otherwise, you risk losing visitors. More than half of people leave if the page load takes longer than 3 seconds.

Adapting the site for mobile devices will improve customer relations and search engine ranking because they prefer mobile-friendly sites. Back in 2019, Google switched to indexing pages with the priority of mobile content. Make sure your website and content are optimized for mobile devices so users can easily find the information they need.

  • 2. Screen size instructive 

When it comes to mobile marketing, the device itself means a lot. Screen size determines what type of content people view and how they react to different marketing strategies.

For example, smartphone users are looking for informative content. On the other hand, iPad users are more attracted to a bright and catchy image. In other words, the larger the screen size, the less value the content carries.

  • 3. Push notifications

Push notifications are why smartphones have become one of the most effective channels for customer interaction. Use push notifications to promote your products, offer a discount, provide brand information, or remind the customer of something important.

Please note that the CTR of rich push notifications with their large images and buttons is 2-5% higher than regular push notifications.

Of course, push notifications, email, and SMS marketing should be combined for better results. So, email marketing is a great way to convert subscribers into customers and get feedback. As far as SMS messaging goes, it won’t take much effort to create a text message. In addition, short text messages are opened and read more often.

  • 4. Social networks

Most social media traffic comes from mobile devices. Social networks have 3.78 million users, which equates to 48% of the world’s population. For marketers, this is a great opportunity to find their target audience. For example, social networks can communicate with customers, promote a product, and increase brand awareness.

Create accounts on popular platforms – Instagram, Facebook, and Telegram – and send messages to clients. Of course, this can be done manually, but we recommend saving time by using a marketing automation platform.

  • 5. Stories

Now many brands are actively implementing the Stories feature in their apps. After Stories took off on Instagram, it became clear that the audience is interested in fast content these days. Thus.

  • 6. Working with data

Evaluate the effectiveness of your mobile marketing strategy at every stage. After carefully studying it, collect the information and determine which steps have been successful and which need to be improved. Website traffic, ROI, conversion, landing page – are the data that will allow you to optimize your mobile marketing strategy and improve UX design.


The number of smartphone users is growing by the minute, so mobile marketing is clearly not going to leave the forefront. Today, it represents a simple and inexpensive way to reach your target audience using smartphones and tablets. So take our advice and use it in building your mobile marketing strategy.

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