A very effective method to increase your organic traffic is to rely on content marketing. Using this tool and applying these four steps to your marketing strategy will undoubtedly help you achieve your goals and strengthen your brand.
Content marketing has become incredibly popular. It is one of the most used marketing strategies for those looking for more organic traffic for their website, particularly.
Businesses of all sizes are adding content marketing experts to their teams to ensure content is created and distributed consistently.
The goal of content marketing began for businesses to communicate with their audiences but has taken on a new angle. Content marketing is now seen as the main way to SEO and attracts organic traffic.
In This article will show you how to increase your organic traffic through content marketing in four easy steps.
Can I increase organic traffic with content marketing?
For those who aim to have more visits, content marketing increases organic traffic, but the content offered must be made according to the target audience’s needs, depending on the stage of the customer journey or customer journey in which it is found. Here you can see some examples of customer journey maps.
To improve traffic in mind, experts in the area spend countless hours developing ideas for posts that can attract new visitors and persuade users to use the brand’s products and services. However, if you don’t have a solid content strategy with effective content, it may increase organic traffic to your site, but everything else will have been for nothing and ineffective.
How to use content marketing to increase your SEO and web traffic?
The answer is simple: with a four-step framework that will allow you to increase your website’s organic traffic. These four steps are:
- Determine your content marketing goals.
- Do content research.
- Establish your authority.
- Cross-promote content.
Of course, all this without making a large investment of money or creating an excessive amount of content. Let’s go one by one, talking in detail:
1. Determine your content marketing goals
Creating a measurable content strategy that can scale for growth should be top of mind for any marketer, and the first step is setting goals.
Whether creating goals for your business or any marketing strategy, goals for your content will help you commit to your strategy, stay on track, and earn consistent growth.
Typically, these are the content marketing goals that companies focus on:
- higher conversion
- More organic traffic
- High Domain Authority
The content material you’re developing is already targeted at reaching those dreams; however, what are the stairs you take withinside the process? Are you making an equal form of content material for all plans? If so, your dreams are special, and consequently, you’ll want certain varieties of content material.
For example, let’s say you’re creating optimized content for your link-building strategy. This way, you will be aiming for higher domain authority.
However, the same content will not help you increase your conversions because your keywords for link-building content will be very different from those you are using to convert.
Similarly, with viral content only driving conversions (using niche keywords), you will likely miss out on opportunities to rank for higher keywords that are more competitive but will get you more organic traffic.
Effective methods to achieve goals
What can you do to achieve these various goals? Start by diversifying the content you are creating. Your brand may have been focused on a single type of topic for a long time, but that may no longer be useful.
In addition, there is already a lot of content available on the Internet, so if you want to rely on your blog traffic to reach your growth goals, you need to make changes in your content marketing strategy.
Learning how to achieve the desired change in your strategy is by learning a little about and implementing the theory of evolution. A view of the change process is a comprehensive description of how changes can be made, describing causal connections (early, intermediate, and long-term outcomes) and their desired impact.
With various goals in mind, you should also create small goals to achieve them. For example, if your desire is an increase in traffic to your site, think about creating smaller goals like:
- Main goal: improve traffic by 50%.
- Secondary objective: increase visits by 20% each month.
- Review Google Analytics.
- Identify the parts with the best results.
- Analyze the keywords.
- Optimize content with keywords.
- Promote content on social networks.
You can create an executive summary to review the data and hand it out to your team members for discussion.
Once you’ve set your goals properly, it’s time to move on to the second step of this content strategy: research.
2. Conduct content research
You need to do two types of research before creating your content: audience research and keyword research.
Let’s see each of them in detail.
audience research
Anyone who uses the digital ecosystem for marketing knows that the audience drives your content and its strategy. With this in mind, you need to know who is reading your content online, what kind of information they are interested in, and why they are interested in it so that you can decide how the best way to connect with them will be.
Social networks and Google Analytics can give you a lot of information about online users who have connected with your content and those who may do so in the future.
But the look you take at your stats should go beyond simple demographics and interests. For example, if your audience is between 23 and 45 years old, content for 23-year-olds will probably not interest 45-year-olds and vice versa. You will need to create content for each segment.
Additionally, knowing your audience’s interests may or may not be beneficial. Let’s say you know your audience is interested in Marvel movies. That’s great, but will that information help your product if what you’re selling is, say, pipes? If you post an Instagram carousel, reel, or YouTube video on this topic, will your target audience like it? And more importantly, will it be useful to you?
Also, if you are a tube company writing about common problems related to this area, you will most likely increase the size of your audience. This is how you decide the type of content you want to create.
What problems do people have that they need to solve? How much do they know or want to know about your product? Those are the readers already looking for you; they don’t know how to find you yet.
keyword research
Finding the right keywords is an important part of the content writing process.
Keywords help people find your content, so if you’re not spending some time on how to use them, your content will essentially get lost in the vast sea of content online, with no one to click on it or interact with it. The.
Therefore, it is very important to find and use the right keywords. There are two types of them: intentional and informational. The intentional ones are those that you use to attract organic traffic to your website and focus on conversion. Typically, the pages that implement these keywords are product and landing pages, and the ones you’ll select will be based on the product or service you’re selling.
Intent keywords are extremely competitive. Everyone selling a similar product will be targeting the same ones, which will make it difficult for your brand to position itself with them. Depending on the product, it can also be difficult to include those keywords naturally in the content without sounding desperate.
Pages that are not focused on selling tend to use informational keywords. So instead of putting “plastic pipes,” they probably use “what is the best plastic pipe for my kitchen.”
These are the pages that people come to when they want to learn something, not buy, and so the keywords you use here will most likely not be as competitive as high-intent ones.
3. Establish your authority
Adopting small business marketing practices is the first step to gaining an audience. Still, with so many large companies looking for that same traffic online, you need to do something different to get noticed.
With your audience determined and your keywords ready, you are now well-positioned to prove to Google that you are an authority figure in your area.
But how can you establish yourself as an authority figure and prove to Google that you deserve to appear among the first search results?
One of the main ways to achieve this is by optimizing your use of keywords. If you have followed this work methodology, you will have already determined which ones you will use depending on the topic. So go ahead and implement several of these in your articles.
Another way to establish authority is by creating links for your content. To do this, you need to discover websites like yours, which can be ok with putting hyperlinks inside their content.
The more of these links you get, known as backlinks, the more you assure Google that you are a trustworthy resource on the Internet.
Your content marketing strategy should help you become an authority figure in your area. But it all comes down to the use of keywords. With the right ones, you will be able to appear among the first results of Google to reach your target audience more easily.
4. Cross promotions
In the previous steps, we discussed ways you can optimize your content for Google and your audience.
For the fourth and final part, you need to find ways to connect with your audience. Remember that creating texts and uploading them to your website is not enough, so you need to start promoting.
You can use tools like Ahrefs to find content that can lead to your website. From this, work on getting 100-150 relevant links from other sites by contacting them via email, but keep in mind that you probably won’t get a response from all those people you can reach (2-3 connections are typical).
Take these recommendations into account:
- Keep communication personal, so it doesn’t look like a robot sent the email.
- Don’t be afraid to experiment. An email may work with a certain type of person, but with another, it may not, so try different versions.
- Follow up, but don’t be pushy about it. You’re going to want to create an alliance that allows you to cross-promote regularly.
- If the traces don’t work, turn the page. They’re not interested if they’ve ignored your email 3 or 4 times.
Creating links or building in English is excellent for your content creation strategy, even if it takes some time to implement. This methodology will significantly help improve web traffic and your promotional efforts, so it’s worth it.
In conclusion
You’ve already learned that even with the best-written content, articles don’t necessarily get as many views or results as they should. Your posts do not enter the highest ranking of Google, and the website does not appear in a good position on the first page of search engine results.
Therefore, it is important to have a content marketing strategy to increase your site’s organic traffic. With it, it will be possible to overcome all the obstacles above.
Apply this four-step methodology, and you will surely begin to notice a significant increase in visits and in the interest of your users with the information you provide them.