Surely you have already heard it: “your business needs an effective SEO strategy” so that you can receive satisfactory commercial results in the current era.
However, when it comes to expressing how exactly SEO contributes to business growth around those results, there may be few who can give you a clear answer.
This article will explain the role of this critical strategy and how its implementation helps grow your business. Let’s get started!
What is SEO Strategy?
SEO describes the actions that brands use to optimize their content for search engines and are more attractive to them.
Many of these practices are aimed at working according to search engine algorithms, whose system favors aspects such as: that your website performs well, has a good loading speed, high-quality content that includes target keywords, among many others.
Visitors who come to your website through search engines and these actions are called organic traffic or SEO traffic.
Start growing your business.
If you want to grow your business but have no idea how to rank yourself in search engines, it can help you achieve it.
Here are 5 reasons why SEO favors the achievement of your business goals and why it is so essential for your business.
It’s a long-term investment, but it’s worth it when you start to take the first steps in search engine optimization; you must know what will happen next. Unlike some digital marketing practices with very fast or even instant effects, SEO is one of those strategies that takes time to show the results we are looking for.
But calm down; this does not mean that it has no value or decreases.
SEO is a long-term investment with lasting results and probably one of the best decisions you could make today for the growth of your business.
If, at this precise moment, you have a marketing budget, do not hesitate to invest in SEO strategies.
This smart move will help potential customers find your website more easily, increasing organic site traffic, generating more sales, and ultimately giving you excellent ROI rates.
We are not going to lie to you; achieving a high search engine ranking is a gradual process that requires dedication, time, and skill; however, this difficulty makes it valuable.
If you start now, you will be building a competitive advantage for your business. It will be easier to maintain than starting from scratch when you achieve an excellent ranking.
1. It makes you visible in the most significant search engines.
A helpful SEO strategy can be the catapult that leads your business to commercial success.
You will get more traffic and, therefore, more opportunities to close sales by gaining visibility. Often when we talk about SEO, we immediately think of Google ranking.
However, organic rankings cover different platforms. According to other factors, you may need to rank yourself on several simultaneously.
Google is known as the king of the internet.
According to the Search Engine Market Share, by the end of 2021, this search engine had a 91.4% share of the global search market, while Bing represented 3.14%. For its part, Baidu took third place with a 1.76% share, followed by Yahoo with 1.53% and Yandex with 0.92%.
There is no doubt that Google has dominated the search engine market.
The trend seems to be the same; therefore, prioritizing techniques that improve your rank in Google is important to boost your area of opportunity for your business significantly. grow up
2. More traffic, more sales
A business can’t survive without sales, and in today’s market, a solid digital company is required to improve them. In the first quarter of 2021, E-commerce in Colombia raised almost 72 million transactions, showing a 44.3% growth in online sales compared to the same period in 2020.
If you want your company to be at the center of sales and grow exponentially, you must have an SEO strategy. By executing an SEO process that favors your search engine ranking, you will attract more traffic to your website.
A more critical number of users browsing your site increase the chances of conversion and, therefore, sales. On average, Google processes more than 40,000 searches per second: which means 3,500 million searches per day.
Believe it or not, 28.5% of users click on the first result, 15.% on the second, decreasing sequentially. By placing yourself in the highest rankings, you have a complete guarantee of promising organic traffic with the benefits that this brings.
The competition is tough, but if your goal is to increase sales organically, working with a marketing company can be the solution to start this process to stand out in a competitive and regularly growing market.
3. You can measure your progress.
If you measure your strategy, you will surely improve it or modify it if necessary. One of the valuable advantages of SEO is that it is entirely measurable and trackable.
Whether you work with a marketing company or an SEO expert, you can ensure that everything from rankings and conversions to errors and broken links can be measured.
With constant monitoring and regular SEO audits, you will be able to measure the impact of your work to achieve continuous improvement that contributes to the growth of your business.
Here are some seo tools that you can use to measure the success of your strategy:
- Google Search Console: is a free tool that allows users to measure their website traffic, know the performance of keywords, receive notifications from Google about the status of the page, and solve problems; It is important to analyze your traffic and ensure that your website performs well in the Google search engine.
- Google Analytics: is a web pages analytics solution that gives you valuable information about the web traffic of your page. The information it provides allows you to monitor where it comes from, segment it and understand it. Thanks to this, you can good plan your content, improve user experience, improve the build, navigation, and offers you make on your site.
- Mangools: It is a package of ideal tools to improve the SEO ranking of any business. It allows you to do advanced keyword research & analysis, among many other measurement activities. With SERP Watcher, you can obtain an order of keywords; with SiteProfiler, you can evaluate your DA (Domain Authority) and PA (Page Authority), among other metrics; LinkMiner allows you to analyze and monitor backlink profiles and find the most relevant ones, among many other features. KWFinder analyzes Keyword ideas to identify possibilities and base your SEO strategy. With the SERP Checker, you can explore the competition metrics for each search result. It is more profitable than other choices.
Suppose you are thinking about where to invest your budget for digital marketing.
In that case, you are indeed discussing between an SEO strategy and a Pay-per-click (PPC) bidding strategy.
Very well, the truth is that both alternatives generate results; however, when it comes to maximizing your budget and obtaining greater profitability, organic ranking is the best option in the long term.
When you rank a website organically for a keyword with a high search volume and increased purchase plan, you will be able to capture a large number of sales and/or leads without paying for each click. In addition, if the searches for that keyword for which you have managed to rank yourself increase considerably, your website will continue to maintain a good ranking, unlike Google Ads, where if your budget is spent, your page will no longer appear in the first ranking. Your SEO progress is long-lasting and always up and running on search engines.
In contrast, the CPC will only bring you benefits and income despite giving you immediate results based on data. At the same time, the advertising is active, that is, while you are paying. Also, their prices increase over time, which can eventually affect your budget.
It is worth saying that both types of methods are valuable and valuable according to need; in fact, they are an excellent combination if used together.
However, if at some point you have to choose between one of them and you are more interested in the long term than the short term, as a marketing company, we suggest you start working on a solid SEO strategy for your business.
Start today and take your first steps in SEO!
Growing your business is hard work, and luckily technology is at hand to help you. As you can see, implementing an SEO strategy for your website is one of those essential tasks to increase your number of potential customers and sales.
Although this can be a level of complexity, working with marketing companies will give you the confidence to have professionals trained to obtain the best results and improve the particular tactics your business needs to grow.