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How to use the Instagram carousel? Boost your brand with this strategy!

Are you tired of common social media posts? With the Instagram carousel, you can add up to ten photos in a single publication and better reach your followers.

Do you know this Instagram tool but do not know how to take advantage of it? Keep reading because we bring you the complete guide on what it is and how to use the Instagram carousel-like never seen before.

Are you ready? Let’s get started!

What is the carousel on Instagram, and what is it for?

The Instagram carousel is a type of publication commonly used by users, in which you can add up to a maximum of ten photos and videos in the same magazine. 

Benefits of the Instagram carousel


While it is true that the Instagram carousel works perfectly for brands, it also works well for any user. Here we explain each of its benefits in detail.

  1. Interactive posts

do you prefer to review five posts with related information or a single post in a carousel format of photos? Exactly, the continuous Instagram carousel is the best option!

This amazing feature allows you to save space and time between posts and collect and centralize certain information on a particular topic.

And it is that the Instagram carousel allows more people to interact with your content since by having more than two images, you have the option to please with more possibilities.

  1. Mini photo gallery

Did you go on vacation and want to upload your photos but don’t know how? We recommend the continuous Instagram carousel

You can upload up to 10 photos you took on your vacation and pictures from the weekend concert with this option. Don’t wear out your followers with ten posts in a row, and use the Instagram photo carousel!

  1. Make guides or instructions

With the Instagram carousel, you can make guides or instructions on the products offered by your brand. 

  1. Tell anecdotes and stories

With carousels on Instagram, you can tell stories and anecdotes to humanize your followers. People like to feel identified with others, and who better than you to do it.

  • Who is the person you are talking to?
  • What do you want them to think and say about you?
  • What do you want them to feel when they consume your content?
  • What is your differentiator? Yours and no one else’s

What you should know if you upload a carousel on Instagram

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These are the four fundamental things you should know if you upload a carousel to Instagram.

  1. You can edit it later

Don’t worry if you made a typo or regretted your description. You can change it whenever you want. Go to the post and go to settings by clicking on the top three dots. 

You can click on Edit, which will allow you to delete a letter to delete a photo from the photo carousel on Instagram. You can also add places, alternative text, and labels. 

  1. You will receive more interactions

Thanks to the Instagram carousel, you can receive more interactions with your followers. Take advantage of this type of publication to add relevant information to them to generate more effective communication with your customers. 

  1. It will appear in the News section

Suppose this is the first time you make a carousel on Instagram and are interested in knowing the visualization you will have. In that case, we tell you that you will appear in the News section as any individual publication with this type of publication. 

Remember, all Instagram posts follow the same structure: they are all viewable. So if you want to take advantage of this, don’t forget to use hashtags to position yourself at various points on the social network.

  1. You can configure the publication to your liking

now Instagram has the option to hide the number of likes and limit comments. If you like privacy or are simply not interested in generating interactions with your Instagram carousel posts, we tell you that you can access these options. 

Just go to the post settings by clicking on the top three dots. There you can select Hide count of likes and Disable comments.

Steps to upload a photo carousel on Instagram

The moment you were waiting for has arrived. Here you will learn to upload an Instagram carousel from the mobile application and the web. And yes, finally, Instagram web added this option! Remember to have your chosen images already.

By mobile application

To upload a carousel on the Instagram app, you must follow these steps:

  1. On Instagram

Enter the mobile application as you normally do and click on the + button that allows you to add stories, posts, and more. Click Post or Post to start adding your images.

  1. Select the photos and videos you want

Now, it is time to select the images you want to include in your Instagram carousel. Remember that there is a limit of 10 photographs per publication, so we recommend choosing them very well.

To do so, just press and hold any photo to be able to select more or click Select multiple. 

  1. Fit the selected photos

when selecting photos for your continuous Instagram carousel, don’t worry about the order. If you want to change the position of some images, all you have to do is click Next to be able to order them to your liking. You just have to hold down and drag the desired photo to do so. 

  1. Add filter and retouch to your images

Clicking next will give you a photo and video editing options for your photo carousel. There you can add various filters and adjustments that you want. This step is optional, so you can skip it if you don’t want to do it. 

  1. Add information

Remember that if you want to generate more followers on Instagram and for more people to know about your brand, you must add the necessary information: description, alt text, tags, location, and hashtag. 

Guide yourself with the SEO strategies on Instagram to complement and give the necessary extra to your carousel on Instagram.

  1. Share

After setting everything up and getting it ready, it was time to share your carousel on Instagram. Easy, right?

By website

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Yes, you read right! From now on, you can upload posts from the Instagram website, therefore, photo carousels. To do so, follow the following steps similar to the mobile application. 

  1. Open Instagram web

Log into your Instagram account from the web as usual.

  1. Select the + button

When entering, you must click on the + button, which is located in the upper right part of your screen, to start adding images to your Instagram carousel.

  1. Upload your photos from your computer

When you click on the + button, you will have to click on the Select from computer option to add your favorite photos. Make sure you pick the right ones. 

If you want to change the order of your photo carousel, you can do it by clicking on the albums button on the bottom right side.

  1. Edit the photos

Like the mobile application, you can also adjust the filters of your images from the web. Remember that this step is optional, so you can skip it if you don’t want to. 

  1. Add information

Likewise, the extra information will always be relevant and provide certain benefits for you and your brand. We recommend that you also apply SEO strategies on Instagram here and add the description, alt text, hashtags, and location correctly. 

  1. Share

And ready! You can now share your Instagram carousel with other people. Isn’t that great?

Steps to create the best images for carousels


If you are thinking of making a carousel on Instagram, you don’t know what and how to do it. Keep reading because we bring you the best tips for what you want so much.

  1. Choose the perfect size

Do you know that the Instagram carousel adapts to three sizes? Here we leave you the measurements of the Instagram carousel.

  • Square image: 1080 x 1080
  • Horizontal image: 1080 x 556
  • Portrait Image: 1080 x 1350

We recommend you choose the one you like the most and, above all, the one that best goes with your content. 

  1. Decide on the theme

One of the most important steps is deciding what your photo carousel will be about. Depending on your brand or company, you can choose topics related to it and explain them. We leave you an example:

If you have a clothing store, we recommend you make a carousel with curiosities about the types of pants or a guide to choosing the perfect size. 

  1. Collect the information

Once you have the idea in mind, it’s time to collect the information and organize it. Decide how many images to organize and how to structure your content. Remember not to use too many words because you can bore the audience.

  1. Design in a draft

If you’re not sure how to structure and organize your theme for your Instagram carousel, you can design a handwritten or digital draft of how you’d like your images to look. Do as many as you want until you are happy with the result.

  1. Use free design apps

It’s time to design! If it’s your first time making images and you don’t know where and how to create them, don’t worry! There are tons of mobile or web apps with templates that can help you generate the best designs for your photo carousel. 

Use apps like Photoshop or Canva. At Canva, you can find everything from Instagram tile templates to free Instagram carousel templates.

  1. Include your images

One of the best tips is leaving internet photos behind and investing in your photos. This will please your customers and build trust with them. 

Dare to make a carousel on Instagram with your photos!

  1. Follow trends and be creative

Remember that it is important to adapt and give people what they like and need. That is why we recommend you be aware of Instagram trends.

And remember, the public likes innovative and different publications. Follow your creative instincts to present something new to your followers on the Instagram carousel.

Congratulations! Now you know how to use Instagram to create a photo carousel . We hope you can apply what you have learned and succeed in this social network. We invite you to continue educating yourself with our online Photography for the Instagram course, where you will learn how to produce photos optimally and attractively. 

Also, review the best social media courses to boost your digital development and be the new star of social media. Finally, remember that more than 900 courses are waiting for you in our course catalog.

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