We know why you are here! Indeed, you want to understand how to use Instagram professionally. And it is that Instagram has become the favorite social media network of many people, and you can learn to dominate it in simple steps.
From small to large companies, celebrities, photographers, designers, and influencers have grown thanks to this platform. But, it is also worth saying that Instagram is a space to share our best selfies and get inspiration from other creative accounts.
However, if you’re new to Instagram, it can be overwhelming to think about how you can stand out from such a large crowd. There are a lot of Instagram features to learn, but sooner or later, you will get there.
So, if you have a business and want to sell through this platform or use social networks for fun but want to surprise with your content, you should first know how to use Instagram Stories, Instagram Feed, and Instagram Reels.
In addition, we will tell you some tips on how to use Instagram effectively and get the most out of this social network. Are you going to miss them?
Dive into this guide on how to use Instagram from scratch!
What is the Instagram story?
We cannot teach you how to use Instagram without first telling you a little about its history. And not just any story; a good story.
If you think of the year 2011, what is the first thing that comes to mind? Do you remember you likely witnessed the boom of cell phones with built-in cameras? The year of the Blackberries and the iPhone 4S, for example.
But let’s not get nostalgic. The truth is that, without realizing it, we were part of a technological revolution that would change the way of sharing photos, a process that programmers Kevin Systrom and Mike Krieger took advantage of to mark the origin of the Instagram story.
In this sense, before being called Instagram, the programmers launched Burbn, an application based on the geolocation of images. However, the first version of Instagram began to change course, and its users wanted to share any type of photo on their profiles immediately.
In this way, after the official launch, the platforms, in just one week, reached the sum of 200,000 downloads on iOS, the only operating system in which Instagram functions were available.
Since then, Instagram has belonged on the podium of the most used social networks globally, and every year it is looking to expand its possibilities to reach new potential audiences.
Evolution of Instagram over the years
When we asked ourselves how to use Instagram in 2011, the answer was quite simple. We just had to open the application, select an image from the gallery or take one with the camera, choose a filter, and that was it.
However, in the last decade, Instagram has undergone new updates that have expanded its catalog of tools to new audiences. Since then, the manual for using Instagram has never stopped growing.
Here’s a list of Instagram’s changes over time.
- 2011 – Hashtags for Instagram are born, allowing you to filter posts or searches within the app.
- 2012 – Instagram for Android is launched, achieving more than a million downloads in 24 hours.
- 2013 – Instagram photo tags and a direct messages tray are created.
- 2015-2016 – Announcements and advertisements arrive on Instagram, being a focus of attention for companies, businesses, and entrepreneurial ideas. Similarly, a logo redesign is implemented, and the famous Instagram Stories are born.
- 2019 – Present – The rise of influencers arises. New Instagram features such as Instagram Reels or IGTV arrive to turn the application into a digital ecosystem available to everyone.
As you can see, Instagram has gone through a lot of changes. Currently, knowing how to use Instagram goes beyond sharing an image, and that is why you must accompany us to understand what the basic functions of Instagram are.
How to use Instagram from scratch?
I already created my Instagram, now what do I do? If you still don’t know how it works, here’s how to use Instagram for beginners.
What are the basic Instagram buttons?
To get the most out of your Instagram account, whether it’s a business profile or as a content creator, you need to know the basic Instagram features and buttons, which we discuss below. Learn how to use Instagram and get your profile off the ground!
So, let’s look at some of the main buttons you’ll see on your home screen:
- Instagram home
It consists of the main page where you can scroll through the photos and videos posted by the accounts you follow. Similarly, it is the section where you can see and learn how to use the available Instagram Stories.
- Search and explore content
The magnifying glass icon takes you to the Explore page, where you can search for content from accounts you don’t yet follow but may be interested in. Also, you can search Instagram by hashtags or locations.
- Upload content to the profile
This button allows you to upload photos and videos, either by choosing from your phone’s gallery or by opening the camera within the Instagram app.
- Account Activity
The heart icon takes you to a page that shows reactions and comments on your posts, among other updates to your account.
- My profile
This icon (your account thumbnail image) displays your bio and posts. Also, it allows you to access the configuration option from where you can change some options of how Instagram works.
But that is not all! Now that you know how to use Instagram through the basics, it’s time to explore other tools to customize your profile.
How to choose a profile photo for Instagram?
You might think that choosing a profile photo for Instagram is an easy decision, and maybe in 2011, it was since the platform only gave you the option to share it. But today, everything has changed.
Currently, suppose you want to know how to use Instagram. In that case, it is recommended that your profile picture have some criteria to differentiate you from the thousands of accounts that appear daily.
So what are the best ideas for choosing a profile picture for Instagram? We mention them in the following points:
- Your face should be the center of attention
Keep in mind that your face is your cover letter to your followers. Therefore, one of the main steps to using Instagram is to make sure you choose a profile photo that brings out your best expression and reflects your personality.
If you like to smile, don’t think twice! A good smile is a plus for a profile picture on Instagram. Do your best to bring a positive expression with your posture.
- Convey your identity
This idea for an Instagram profile picture refers to choosing an image related to your favorite hobby or profession. Remember that the more your followers know you, the better the conditions will be when complying with the guide to using Instagram.
Do you like video games? Then, you can appear in your profile picture holding a console controller. Are you passionate about painting? Show yourself holding some brushes or some brushes. The possibilities are endless!
Here it is key to let your imagination fly to learn how to use Instagram, thinking of a profile photo that makes a difference.
- Choose a neutral background.
Ideally, the background you choose for your profile image on Instagram is a compliment and not a distraction for your followers.
So if you find yourself learning how Instagram works, one point to keep in mind is to avoid posing against a crowded background that can draw visual attention away from your composition.
If possible, use a flat color so that your face is the protagonist of the photograph. That will help them identify you better!
- Be careful with cutouts.
Did you look good in a photo with your best friend but want to crop it and use it as a profile picture on Instagram? Be careful with this because, in addition to putting your friendship at risk, you are making the mistake of choosing a profile picture that is not pleasing to the eye aesthetically.
In any case, if you are going to select a cropped profile photo, follow this Instagram tip: try not to omit important parts of your head or your extremities, and if you are going to use only your face, you can crop the said image a little lower than your shoulders to generate hierarchy in the composition.
- Go to minimalism
Include as few elements as possible for your Instagram profile picture. A composition containing a lot of stuff will just look cluttered, and your followers will waste time figuring out the elements instead of paying attention to your face.
On the other hand, whether you’re learning how to use Instagram for the first time or if you’re an expert, dress in one color so you can see yourself without any distractions.
As you may have noticed, understanding how to use Instagram is also about knowing what type of photo is right for your account. So, go ahead and explore different options and let your creativity run wild to choose a unique and memorable image.
How to write a good biography on Instagram?
Knowing how to use Instagram revolves around building a biography that contains the necessary words. It should never be a short sentence, but it should not exceed the recommended limit. If you succeed, you will be able to get the attention of your followers immediately.
Therefore, the biography represents a key point in this Instagram tutorial because it is the ideal complement for your profile to become a visually attractive site that manages to shine for the quality of the content.
So, remember that in this space, you must write who you are or what you do, but you have to do everything possible so that said text goes beyond the informative and is eye-catching for your followers.
Anyway. If you want to wow your audience with your Instagram bio, consider including the following points:
- Your profession or what you do – Mention who you are, but also include a phrase that creatively describes what you do.
- Emojis – Emojis will always be a relevant visual resource to attract followers’ attention. Feel free to add them to your Instagram description, but include only the necessary ones.
- Hashtags – Hashtags for Instagram have always been a fundamental tool to increase the reach of the content to be shared. In that sense, you can add the hashtags that best suit your content but, like emojis, only include the relevant ones.
- Link – Understanding how to use Instagram is also based on being aware that this platform can help you promote other types of sites, such as your website or the profile of another social network. Take advantage of this option in the Instagram bio to increase traffic to an external link.
- CTA – In addition to what has already been mentioned, you can use the characters of the Instagram bio (150) to create a call to action, that is, an invitation to follow you, write to you, or visit a website.
How to verify an Instagram account?
Many people decide to learn how to use Instagram to position a brand to the point of being able to verify the account. And what is the reason? Gain prestige and importance while standing out from all other accounts on the platform.
So, when you are browsing Instagram, you will notice that there are many profiles that, next to the name, have a blue verification symbol. This implies that it is an authentic and verified account.
Generally, these accounts correspond to profiles of celebrities, actors, actresses, or public figures with a high level of search. It’s a perfect Instagram feature to differentiate fake accounts from real ones!
However, did you know that it is also possible to do it for your brand? Everything will depend on some criteria that you must meet to verify your account.
Therefore, let’s see then how to verify an account on Instagram taking into account the following guidelines:
- Be authentic and create only one account.
You must be who you say you are on your account. So, one of the steps to using Instagram is to make sure that you share original content for your audience and do your best always to reflect transparency.
Similarly, keep in mind that you can only do it through a single account per company, brand, or person to verify an Instagram account.
- Complete your profile 100%
Another requirement to verify an account is that all the fields of your biography are complete. Therefore, if you have forgotten to comply with this Instagram tip, it is time to put it into practice urgently.
Remember to do your best to convey honesty and transparency with your name and profile description on Instagram.
- Reach a large number of searches
You need to have a certain level of reputation for your Instagram account to be verified. But while it will take some time, the good news is that it’s not impossible to achieve.
Everything will depend on the Instagram content strategies you implement for your brand, the quality of the shared multimedia material, and the experience you have gained using Instagram.
Finally, you can request account verification when you have been on Instagram for some time and have achieved considerable growth.
How do you achieve it? It is simple! After reviewing what you have learned with the guide to using Instagram, you just have to:
- Enter the application and go to the Settings section.
- Access the “Account” section.
- Go to “Account Verification” and fill in the requested fields.
Finally, after completing the procedure, evaluate your Instagram verification request, and you should be aware of the response.
How to follow an account on Instagram?
If you will learn how to use Instagram but skip the steps to follow other accounts, everything you have learned so far will be in vain. What would be the use of creating an account on a social network if you are not going to share the content with anyone else?
But on the other hand, we are aware that it is overwhelming to think about the number of accounts you can follow on Instagram. In fact, how many profiles do you think currently exist on this social network?
According to a report by Ecwid, a platform specialized in eCommerce, it is estimated that “the number of Instagram users exceeds 500 million worldwide“. Do you understand why the manual to use Instagram is so extensive?
To make you aware of the number, think that if all Instagram users lived in the same country, this would be the third most populous nation on the planet. be surprised!
But back to our main topic, the important thing is to highlight that you have 500 million chances to follow a large amount of content with the click of a magnifying glass.
So, if you want to learn how to use Instagram from scratch, you should keep in mind that to search for an account, you must complete the following procedure:
1. Enter the magnifying glass located at the bottom left of the toolbar.
2. Tap the “Search” field at the top and type the name of the person, company, or brand you want to follow.
3. Once you have found your search, press the “Continue” button marked in blue, and that’s it!
What are the functions of Instagram?
So far, we have already mentioned some important pillars for you to learn how to use Instagram from scratch. Still, if you are interested in knowing every detail of the social network, you must understand the power of each of its tools.
Now, the time has come to find out what can be done on this social network and to know its most important features that you must consider to generate content.
So, the tools that boost the operation of Instagram and that you can never forget are the following:
- Instagram Feed.
- Instagram Stories.
- Instagram Reels.
- InstagramTV (IGTV).
- Instagram Shopping.
Let’s look at each of them to learn about them and investigate the facts that you can’t miss in learning how to use Instagram for beginners!
How to use Instagram Feed?
Learning to post to the feed is the first step to using Instagram like a pro!
With a well-planned Instagram feed, you can visually convey your brand values or personal profile in seconds, which is key to converting visitors into followers.
On the other hand, it is also true that you will discover most of your content in this space, where your audience will find all your new content.
Finally, if you want to master the features of Instagram that appear in the feed, follow these steps to start spreading your content:
- Enter the option to upload content
Hit the + button at the bottom of your Instagram Feed. It’s a simple task, but if you don’t complete it, you’ll never be able to post your photos or videos.
- Select the image or video you want to post
You can choose to add one content or several in the same post from your cell phone gallery. However, although it is one of the most used steps to use Instagram, you can also complete the procedure differently.
The other alternative is to take a photo or record a video directly from the Instagram app. Do you dare?
- Choose your favorite filter.
Modify the visual parameters of the photo until the desired results are achieved. If you are in the middle of learning about how Instagram works, it may represent a difficulty for you, but you should still be encouraged.
So ditch the manual for Instagram for a moment and feel free to change the colors, the saturation level, and even the degree of sharpness!
- Finish last settings
When you’re happy with how your post looks, hit “Next,” then hit “Share,” and voila! The post was published on your Instagram Feed.
Was it easy for you? Perfect! But the series of steps does not end here because now that you can take note of the best tips on using Instagram Feed, you must continue with the post-production work.
- Define the style of your Instagram profile
Taking care of the Instagram aesthetic of your profile is important, and a great way to do this is simply by looking at other accounts that might inspire you. It is a fundamental step in the guide to using Instagram!
So taking the time to think about the style of your Instagram Feed as you browse through your favorite profiles will help you decide which format will best represent you (if you’re a content creator) or your brand.
Finally, when you have your style clear, the next thing is to define your color palette for your Instagram Feed. Pastel colors? Blue intense? Bright yellow? The decision is yours; therefore, here, you should leave the Instagram tutorial aside and choose the shade that best suits your personality!
On the other hand, Mauricio Schroeder, photographer, and professor of our online photography course for Instagram affirms that “generating visual content for networks puts us in front of a great goal: inspire our community, be great references and, why not, achieve the objectives of our clients.
In that sense, learning how to use Instagram with a striking visual style in mind is the basis for guaranteeing successful growth.
- Plan your content in advance
When you start planning your first Instagram posts, you will get a more professional and aesthetically pleasing Instagram feed, which will help you attract more followers and improve or learn how to use Instagram for business.
And, if you’re wondering how to plan your Instagram Feed content without spending hours on your computer or smartphone. Don’t worry! With this content template, you can organize the publication time, campaign type, objective, content title, format, copy, images, etc.
- Post at the right time
When you are just starting on this social network and don’t know how to use Instagram, you likely post at the wrong time. Therefore, the reach of your posts will be less.
Calm! It has happened to all of us at some point. So, if you want to correct this behavior, the best strategy is to access a list of the best times to post on social networks. It is unmissable!
How to use Instagram Stories?
Did you know that more than 500 million people post stories on Instagram daily? If you know how to use Instagram Stories, you will have a great opportunity to capture users’ attention in seconds.
The average number of posts in the feed has dropped every year since stories came onto the scene. And, with the arrival of Instagram filters, stories are on fire.
So, if you want to know how to use Instagram Stories and create personalized content for your business or personal brand, here are some tips that will raise your profile:
- Resort to storytelling and appeal to the emotional side of your stories.
- Take advantage of features that encourage audience engagement, from polls to fun stickers and emojis. In this way, they will feel that their opinions are considered.
- If you’re running out of inspiration, use the new “Instagram Stories Create” mode with stickers to boost your creativity and engage with your target audience.
- Upload stories with interesting information for the user. And if you want them to be able to view it later, a good Instagram tip, in this case, is to save it in your highlights.
- If you have a business, announce offers or discounts (try to make it look natural). Remember that the duration of a story is 15 seconds.
- Do you want to know how to use Instagram from scratch to sell? So, to go beyond organic content and drive more sales, you may need to invest in an Instagram Stories ad strategy.
- Do you want to know if your content is effective? To do this, you have to review the statistics of Instagram Stories and have a broader view of the impact of your stories.
- Create your Instagram Stories templates that project your brand personality.
How to use Instagram Reels?
You’ve likely seen Instagram Reels take center stage in the main Instagram navigation bar.
Like videos, Instagram users can record and edit 15-30 second reels set to music and share them on their stories. It has similar functions, such as augmented reality editing tools and special effects.
Surely, you want to dive into this tool and learn how to use Instagram Reels. Therefore, with the following steps that we will share with you, you will be able to use them like a professional.
- Access and create Instagram Reels in 3 different ways: through the home screen, in the Reels tab, or with the Instagram Stories camera.
- You can also enter from the Reels tab by tapping on the camera in the top right.
- Decide how long you want your video to be and click the circle with 15 seconds on the left side.
- Choose the duration between 15 and 30 seconds.
- Use any previously saved filter to decorate the Instagram Reel, scroll to the bottom of the screen, and click “browse effects.”
Anyway, if you want to know more hacks after putting everything mentioned into practice, you are ready to discover more tricks and functions of Instagram Reels.
How to use Instagram Reels for my business?
Instagram Reels is a new way to build a community and increase your reach on Instagram. It is a fun and attractive tool for sharing original and creative content with your audience.
In fact, according to a report from the Sprout Social portal, “around 15 million Latin American companies have a profile on Instagram“. In addition, Instagram influences 80% of users to purchase a product or service.
So, if you think about how to use Instagram for your business, it’s worth trying Instagram Reels, and that’s why we’re going to share 3 tips so you can take advantage of this feature in your marketing strategy.
- Make authentic content
Instagram Reels are designed to be dynamic, fun, and full of special effects that make it easy for you to attract more users interested in your Instagram profile, as long as your content is authentic.
Also, another advantage of Instagram Reels is that it helps you bring out a more human and less perfect side, which can be great for building lasting relationships and strengthening the community.
And what is even better? By doing so, you will reach a whole new audience. Your reels will appear in the main tab of the users, and, thus, they can follow you immediately.
- Share educational content
Making reels with educational content is a great way to use Instagram effectively. For example, give your followers tips on starting a fitness life or show them how to design clothes step by step.
In conclusion, people love to learn, and what better than to do it through a video where they can observe the methods, step by step, that they must use to meet their objectives.
- Showcase your products or services creatively.
Instagram Reels is a great opportunity for brands that want to make themselves known and generate sales from the platform since, as we mentioned, it has a greater reach than the number of followers you may have.
Now the platform is a window to promote articles interactively and easily. This means that companies can display their products and label them on the same reel.
So, with just 3 clicks, users can buy your products directly from the video, no matter where they are in the world and whether or not they know how to use Instagram for business.
And on the other hand, if a user is interested, they can tap “View Products” to get more information, save to view later, or go ahead and purchase the item.
How to use Instagram TV?
IGTV is taking Instagram videos to the next level and is undoubtedly one of the most acclaimed strategies for brands and content creators.
If you already know how to make Instagram Stories, the transition to IGTV shouldn’t be too difficult. You can even think of it as an extension of your stories that follow the same communication line.
Additionally, IGTV is a dynamic way to boost your content marketing strategy. So Do you want to know how to use Instagram TV? Here we tell you everything!
First of all, to find this tool, you must access the application and go to the “Explore” tab, where you can view a list of long-form videos of up to 60 minutes.
Then you can search for your favorite IGTV creators or see the current live users. Remember that taking other accounts as a source of inspiration is an important part of any guide to learning how to use Instagram!
Ok, now that you know how to browse IGTV videos, the next step is to create your own. Yes, below, you will discover how to use Instagram TV professionally.
How to create videos for IGTV?
Before entering the process of recording and sharing videos for IGTV, you must take into account the technical specifications to use the correct video format:
- Recommended format – MP4.
- Duration – Videos must be at least one minute long. On the other hand, the maximum length of your video is 60 minutes.
- Size – 650 MB for videos less than 10 minutes; 3.6GB for videos up to 60 minutes.
- Orientation – portrait or landscape.
- Aspect Ratio – Due to the way Instagram works, it is recommended that IGTV vertical videos should have a 9:16 aspect ratio, while horizontal videos should be 16:9.
Taking these requirements into account, learn how to upload a video to IGTV:
- Go to IGTV and tap on the “+” button in the top right corner.
- Choose a video of 60 seconds or more and click “Next.”
- Select the cover image of your video, then click “Next.”
- Fill in the title and description of your video on IGTV. Additionally, you can post a preview of your video to your feed.
- Finally, click Publish in the top right corner, and voila! You have completed all the steps to use Instagram TV.
Tips for making an IGTV
Now yes. With everything learned, you are ready to know some of the best tips on how to make an IGTV connect with your community:
- Bet on instructional content
A great way to build engagement is through Instagram video tutorials. These how-to videos can cover a variety of different topics in your industry.
For example, let’s say you have a fitness brand. You could create an IGTV focused on exercise tutorials or maybe one on healthy recipes. There are tons of possibilities for using Instagram IGTV for your brand!
- Use relevant hashtags in your video description.
Make sure your videos are also seen by users who are not following you yet. How? Include relevant Instagram hashtags in your IGTV description, and everyone will be able to discover your content.
- Post an IGTV that warrants a longer format
If you want people to follow you on Instagram and share your content, you need to make sure they have a good reason to do so.
It means developing new multimedia material that fits into a longer format. While using Instagram stories, you are limited to quick 15-second content; what would you do with more than 15 seconds? Lean into that space and brainstorm.
- Include the most important information at the beginning
Users quickly scroll through the Instagram feed. You only get one chance to grab their attention, up to a minute if you’re lucky, but 15 seconds is probably a more realistic goal and is the time frame mentioned in any Instagram tutorial.
So make sure your IGTV video engages viewers as soon as possible. It is especially true if you’re sharing a video preview to your Instagram feed, where they ask to “keep watching” on IGTV after a minute.
So think of the first minute of your video as an introduction to a blog post. No matter how eye-catching and engaging your video is when learning how to use Instagram TV, you will always need to answer the following questions:
- What is this video about?
- Why should you keep watching?
- Who is this video for?
- How long will it last?
How to use Instagram Shopping?
Instagram Shopping is a great opportunity for any brand looking to sell on the social network. While it’s the first thing you’ll learn when researching how to use Instagram from scratch, ideally, you’ll pick it up soon.
Anyway. This new feature allows businesses to display their product catalog, which can be accessed directly through the “View Store” button on their Instagram profile or from the main navigation menu.
Ready to learn how to use Instagram Shopping and start generating sales? It is all you need to know.
How to set up an Instagram store?
Setting up Instagram Shopping is easier than you think, and of course, you shouldn’t be left out of a guide to know how to use Instagram. Therefore, here is the step-by-step procedure:
- Check the authenticity of your brand
Businesses must meet the following requirements:
- Adhere to the commercial policies of the social network that is, everything that is explained in the manual to use Instagram.
- Your business must have a website domain to find all your products.
- Create a business or creator account
Before you can create a store on Instagram Shopping, you’ll need to switch to a business account and understand how to use Instagram for business.
Once you’ve met your goals, you can add relevant business information such as opening hours, business address, phone number, and a link to your website.
- Upload your product catalog
Other Instagram Shopping features require a product catalog, a list of all your items, inventory, and descriptions. You can do this through the catalog manager, located in Facebook Business Manager).
On the other hand, remember that you must first link your Instagram account to your Facebook page; in this way, you can promote your products on both platforms.
- Activate purchases
Finally, when your account follows all the steps to use Instagram Shopping and has been approved, you will be able to activate the shopping functions in this way:
- Go to your company’s Instagram profile and tap the menu icon.
- Select “Settings.”
- Then click on “Business” and tap on “Purchases.”
- Select the “product catalog” you want to connect to your account and click on done.
How to use Instagram Shopping for my business?
You already have your store on Instagram! But this Instagram tutorial does not end here because the next thing is to make it visible in front of a relevant audience so that they know your products. Here we share some Instagram tips:
- Use hashtags to gain exposure
Hashtags on Instagram Shopping are an effective strategy to increase the visibility of your products. They can help you get featured in the “Explore” tab, which has an exclusive “Shop” section and is used by more than half of Instagram users each month.
Also, if a group of users decides to follow your hashtags, you get a free marketing channel that you can use at any time to reach that audience.
- Take advantage of the product tag feature.
To tag products when using Instagram Stories, simply use the “Product” tag. The app lets you choose from 4 different label styles: one with a gray or rainbow product name, translucent text, and a shopping bag icon (the most popular style).
Similarly, you can also tag your products in new and existing posts in your feed, including Instagram Reels.
How to post on Instagram?
Now that you know the features of Instagram and most of its formats, you are probably wondering how to post content on Instagram.
The good news is that to do so, you need to click on a few options that are easy to identify at first glance, and you just need to be logged into your account, know how to use Instagram, and keep an eye on the following guidelines.
So it all starts with one of the basics of knowing how to use Instagram: understanding how to post a photo. And what is the procedure to achieve it? The next:
Whatever your case, to do so, you just have to follow these steps:
- Sign in to your Instagram account.
- Select the + icon located at the top right of the screen.
- Automatically, you will have a preview of the images stored on your smartphone.
- Select the image you prefer to upload to your Instagram feed or take a photo directly from the camera, as we have learned in this guide to using Instagram.
- After getting your image, you can add a filter to your photo.
- Finally, add a description to your post, set the photo location, or tag a friend.
- Finally, click on the arrow icon to share the photo.
How to use Instagram filters?
We all love filters! Spending several minutes looking for the best effect for our photos is inevitable, which meets all the Instagram features needed to achieve a greater reach.
So, in this category, we can identify two types of filters for Instagram:
- Filters for Instagram photos. As its name indicates, these are used to modify the parameters of a photograph that you will publish in your feed.
- Filters for Instagram stories. It corresponds to different filters (even in augmented reality) to customize the Instagram Stories you use and make them more attractive.
As we saw in the previous point, the Instagram filters for a photograph are found right when selecting the image you want to upload.
However, the steps to activate the filters in the stories and comply with the operation of Instagram are the following:
- Tap the stories icon at the top left of the home screen.
- At the bottom, you will see a whole collection of filters that you can explore by sliding your finger horizontally.
- When you like a filter for an Instagram story, wait a few seconds until it adapts to your face.
- Finally, capture a photo or video with the filter you like the most.
Finally, thinking of optimizing your learning process about using Instagram, we have compiled the best Instagram filters that you can find for free in the app and use for your content. Don’t miss them!
What are the best strategies for posting on Instagram?
One of the mistakes that people interested in knowing how to use Instagram make is to post content just to have something to post.
However, suppose you want to use Instagram for a business or boost your brand with this social network. In that case, there are a series of parameters that you must consider before making a publication and while you learn how to use Instagram for business. Let’s meet them!
- Choose the right format.
As we already told you, Instagram has a variety of formats that can adapt to different content.
So, to know how to use Instagram effectively, you must be clear about the intention of the message and, consequently, choose the appropriate format to communicate it.
The best technique to achieve this is to evaluate each option that Instagram offers you and determine if a carousel, a reel, or an IGTV are viable options to spread your message.
- Choose the indicated hashtags.
As you know, hashtags on Instagram are an effective tool to increase content reach.
However, you must know how to choose which hashtags have the highest search volume and do everything possible so that your publications appear in said filter.
You can choose hashtags for Instagram taking into account the following tips:
- Analyze which hashtags your competition uses and use them in your posts.
- Use a hashtag search tool like Hashtagify, Display Purposes, or Webstagram to find out which hashtags are trending and which ones you can use for your posts based on a keyword.
- Remember that you can use hashtags on Instagram in captions, comments, stories, or your biography. The key is to know how to use the right terms so that your content leads the searches.
- Schedule your posts
Learning how to use Instagram is also about knowing that you can schedule posts on Instagram to post automatically.
We know that you are a very organized person and that, sometimes, you may want to prepare the content that you are going to publish during the week. So how do you schedule posts on Instagram?
For this, there is Facebook Creator Studio, a tool that will allow you to create, manage and monitor the activity and operation of your Instagram easily and effectively.
The best? It’s completely free, so you can start exploring this great allied tool in your process of learning how to use Instagram right now.
What tricks will improve your Instagram experience?
Although like all social networks, Instagram is obliged to communicate the functions that users can develop with its tools, some tricks remain hidden.
How does this happen? Simple! In most cases, no one spends their time reading each sentence of the manual to use Instagram, and that is why some benefits are forgotten or abused by very few people.
But, so that you are the exception, next, we will discover the shortcuts and underground movements that will help you better learn how to use Instagram.
- Customize your bio fonts
If you want to catch your audience’s attention and have already tried everything mentioned in this guide on how to use Instagram, we recommend that you customize the fonts of your bio.
Although you may not believe it, there is an alternative to change the format of the letters that appear in the biography and that, for the most part, are similar for all Instagram users.
So, what is the mechanism to put them into practice? Simple! Write the text you want to modify in platforms like IGFonts, Instagram Fonts, or LingoJam, and move the writing to the feed. You will surprise everyone with this tip for Instagram!
- Censor offensive comments
Social networks should be a space for free expression. However, some conflictive users spend their time insulting or making offensive comments, which cause discomfort both to the person who receives them and those who read them.
Faced with this awkward situation, the most common solution is to use what you learned in an Instagram tutorial to delete comments, one at a time. A tiring and not very pleasant task!
But What if we told you that among the features of Instagram, there is a trick so that the system itself identifies and eliminates these comments? That’s how it is! This alternative is available to all users who wish to complete the following procedure:
Access the configuration panel and press the “Privacy” option.
Go to the “Comments” window.
Click on “Activate hide offensive comments” and then do the same on the “Activate filtering most reported words” option.
Finally, choose “Activate manual filter” to write those offensive words you want to censor and that the platform cannot recognize.
- Receive alerts about new content from influencers
Knowing how to use Instagram tricks will not only allow you to take action on a given post. Some provide extra benefits, such as segmenting the content you want to see.
If you enjoy exploring Instagram hashtags, you probably already have a favorite influencer that you spend hours looking at every day.
So, if it’s within your preferences, another of Instagram’s features that stays a bit hidden is the ability to receive alerts when those particular users share new content.
How do you achieve it? Luckily, it’s very easy. You have to visit the influencer’s profile, press the three dots on the line that appears on the right, and click “Activate Notifications” for publications or stories.
- Gather all the posts you have liked
Who hasn’t gone from giving the first Instagram post a heart and automatically losing sight of it forever? It is a daily situation that can generate inconvenience for other users.
Anyway, it doesn’t matter if you just learned how to use Instagram or if you are an expert in social networks. If you have an account, you will be able to access a section where all the publications that you liked are saved.
So, if you want to know how to use this Instagram trick, you have to follow this procedure:
- Go to the “Settings” sector and select the “Account” option.
- Press again, but in this case, on “Liked Posts.”
- Access the list of all the images you have given a heart to in the last few days.
Tools for Instagram
We cannot finish this guide on using Instagram without first inviting you to download various resources for Instagram that will greatly complement your experience on this social network. Discover them!
- Ebook: How to create content for Instagram?
You can complement each of the knowledge acquired in this guide by downloading our free ebook on how to create content for Instagram.
In it, you will find a series of practical tips to learn how to use Instagram and take advantage of each of its tools. Do not miss it!
- Instagram Calendar Template
If you plan to post on Instagram for a month, you must have a tool that allows you to define the days and times of publication so that your content flow is much more organized.
Therefore, we invite you to download this calendar for free. You can establish a publication order and keep track of your activity and use it as a tool to comply with all the steps to use Instagram that we have talked about.
- Guide to selling on Instagram
In addition to using its platform to chat with friends and share photos from your last vacation, learning how to use Instagram for business is also a way of using it that can greatly help your work.
Therefore, if you want to increase your knowledge to gain more experience in marketing on Instagram, we recommend this guide that will not disappoint you.
- Naturally Designed Instagram Post Collection
With so many users, Instagram has become one of the social networks with the highest number of daily publications, and, although it can be seen as good news, at the same time, it generates serious difficulties in creating original content.
In any case, there are still many Instagram alternatives and tips to achieve that goal. One of them is our collection of natural designed Instagram posts. Enjoy it!
Courses to learn to master Instagram
The manual for using Instagram is updated every day, so there are always new features that require learning, no matter how experienced you are.
Have you already verified that it is not so difficult to know how to use Instagram for beginners? It’s just a matter of practice! After these tips on using Instagram like a PRO, we hope that you will take advantage of this social network within your online marketing strategy as a fundamental piece of your day-to-day life.
And if, in addition to knowing how to use Instagram, you are interested in mastering different social networks, we invite you to sign up for our online digital marketing courses, with which you will learn the best strategies to boost your content.
See you soon!