Organic attain refers back to the wide variety of folks that see your unpaid posts on Facebook; with the passage of time and the call that the platform has had from brands, the set of rules has been modified to reveal to humans the content material with the best first-class consistent with their preferences, aside from forcing businesses to pay for their advertising.
It is important to keep in mind that publications are also important for a brand’s presence on social networks since this strengthens the relationship and trust with users. For this reason, we share with you very valuable information to improve your brand on the Internet:
7 Ways to Increase the Organic Reach of Your Facebook Posts
Develop a content plan
This will be the basis for knowing what type of information you will publish, which must be according to the line of business. For example, suppose you have a beauty salon. In that case, you could have basic topics in the content plan: tips to take care of your hair, summer trends, natural remedies for your hair, etc.
Post regularly
Having regular posts will help you be present for users and that those who already follow you will not forget you. This does not mean that you should post every 5 minutes. The ideal is 3 to 5 posts a week, but that will depend a lot on the behavior of your followers, which you can measure to know how many posts are enough.
Post valuable content
Remember that this is the key for users to interact with your publications and, therefore, be interested in the content you post to learn about topics of interest related to your line of business. For example, if you have a dental office, you can post “5 ways to clean your teeth without damaging them”, “3 signs that you have sensitive teeth”, etc.
Post Formats
Use different formats for your publications since seeing other things is more attractive; this does not mean that every week you have to be changing, but you will realize which formats are the ones that users like the most; it will help you to have a greater reach because they will interact with your brand :
- Image
- Image gallery
- Video
- gifs
- blog links
Check the best time to post
Analyze what time your audience is online so that you can make your publications and achieve greater visibility based on them. You should know that the best time is not the same for all brands, so you should review Facebook statistics and see what time your posts have the most interaction.
Get the audience involved.
You can conduct surveys or open questions to motivate users to interact with your brand. For example, if you have a clothing store, you can survey which outfit to use for a romantic date or choose an image about the best winter outfit.
Add call to action
They help you encourage people to take the action you want, for example: answer a question, tag people, go to a website, book an appointment, sign up, get a free trial of a service, get a discount, etc.
Now that you know some points to improve your brand’s organic reach on Facebook, it’s time to put it into practice and see how it improves.
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