When I ask my web design clients if they would like to have a blog post on their site, almost all say yes without hesitation.
Having a blog is a responsibility.
Sure! Is that writing in a blog post a pain in the ass? I already anticipate it.
But there are no more topics left than doing it if you want your business to grow.
It’s that hard, but I don’t know any successful entrepreneur who hasn’t had to jump through hoops to write blog posts.
And even if you see some others out there telling you that blogging is dead, that with a landing page you can live, well, look at them, but what many don’t tell you is that that landing page is worth nothing if you don’t go through the Facebook box, Instagram or Google on duty.
If you want organic results and get them for “free,” you will have to write in the blog post and sit and wait for the results.
Of course, SEO is very inconsistent, and the almighty and omnipresent Mr. Google will laugh at your blog post for a few months, which can be more or less close to a year (or two) depending on the frequency and quality of your content.
How to blog
Writing in a blog post has its substance, and many people take it lightly.
When sitting in front of the computer, it is good to close the steps you must follow to not walk around blindly and be productive.
Before we start shooting with the keyboard, let’s look at some important concepts that are good to consider.
Types of blogs (personal vs. professional)
In case any doubt arises, you need to know that there are two types of blogs, which I have explained to you already:
- Personal blog: a personal blog is unique and, as confidential as it is, it is designed to write personal things. Unless you become influential and people read you for how nice and charismatic you are, likely, you will not have much traffic.
- Professional blog: a professional blog is another story since the content you write should be focused on growing your business based on attracting traffic. Once you have traffic, you would have to take other steps to try to sell.
Types of content (Evergreen vs. Actuality)
When writing on the blog, it is good that you have a plan based on an editorial calendar that you should prepare with content that does not expire or does not go out of style from one day to the next (a little further down, I will talk about the calendar). Technically these contents are called “Evergreen” contents (in English, of course).
But there may be times when an opportunity arises to write a post that you had not planned but is current, generating a lot of organic traffic.
1. Write for your target audience.
Once you have your blog set up, write for people who can get to read your content and who can end up being your clients.
- If you are a Nutritionist, you will have to write about food, diets, and healthy habits.
- If you are a Psychologist, you will have to write about mental health, therapies, etc.
- If you are a Coach, you will have to write about… about… ahem… etc…
In short, what I want to tell you is that you should focus your content on the search intentions of people on Google on topics related to your profession.
2. Create an editorial calendar
Once you know who your target audience is, it would be good to dedicate a few days at the beginning of the working year to create an editorial calendar with which to plan your content for the whole year so that when the day comes to start writing, you don’t get the syndrome from the blank sheet of paper to touching morale. You don’t even know how to start blogging.
3. What publication frequency should I have?
On this topic you can go crazy because it depends on the type of business you have, sometimes you can write more and sometimes you can write less…
4. Write for Google or for people?
The million-dollar question.
When you write your content, you have to take the bifocal glasses and have two different approaches but love each other.
You must consider Google when it comes to fulfilling certain SEO aspects (I’ll talk about this below) if you want to position the post and for people to find you when searching. Still, you must write so that “human persons” read you and don’t want to cut their veins because of the inertia caused by your texts.
5. Spy on your competition
Yes, you should spy on your competition to find out how they are doing and try to improve the content they have already published.
We are not going to be hypocrites to look good with everyone. If you want to beat your competition, you have to be better than them. Ballpoint.
Spy on your competition, but don’t do what they do!
As I told you, it’s good to look at their blog because they can give you blog post ideas of the keywords to fight for in the SERPs (Google search engines results pages).
Of course, don’t even think about copying what they write; limit yourself to studying the content and its structure and then take out your Cervantes’s vein and start writing on your own. Don’t be lazy.
6. Characteristics of an epic post
Now that you have the general guidelines of what you should do to write a great blog post, I will tell you what you should take into account to write an unforgettable first blog post like others.
Once you get in front of the keyboard to start typing in the WordPress editor, I recommend that you structure the content in these four parts:
- Introduction: Explain why you write the post to hook the reader (e.g., “My clients always get confused when writing a good blog post, so I will tell you how to do it correctly”).
- Primary information: here, you must tell the whole theme in an orderly, pleasant, and transparent way, as in the arguments of plays: introduction, middle, and end.
- Conclusion and personal opinion: Tell your opinion about the content and narrate something about your experience where you express your position.
- Encourage the community: invite the reader to leave you a comment and share on social networks.
Define the main keyword
Before you start writing a post for your blog, you should think about keyword research if you want to fight for the best positions in Google for that search.
You can determine the best keyword option for people to find you on Google with them.
Create a good blog post title
The blog title is the most powerful element to encourage a user to enter to read our post since it must briefly and clearly explain what will be found inside.
The title must have the H1 meta tag at the SEO level so that Google “knows” that this is the main title above all the others (H2, H3…) in the content hierarchy.
Structure the contents before starting
Before you start spitting words on the blank paper, do the work of properly structuring and ordering everything you will tell.
There is nothing heavier than reading an article that gives the feeling of chaos.
Use headers well (H2, H3, H4…)
A few paragraphs ago, I told you about the importance of the title to attract the user’s attention.
In addition to the title (H1), in the WordPress text editor, you will have several types of subtitles that you must use adequately to structure everything correctly in the hierarchy of the bulk of the text.
Every time you start a central section, you should use the H2 subheading, which is second in importance and relevance after H1.
This is easy to understand.
You must do the same with the rest of the sections and subsections.
If within a section that depends on an H2, you have other sub-contents that you need to highlight, you can do so with the next sub-heading in the hierarchy; the H3.
And so on. It has no loss.
You must use the headings well to help the reader, and for Google to interpret it well, Google must be given everything chewed up, which is very fine.
write short paragraphs
If you look at my texts, you will see that the paragraphs are almost always short when writing blog posts.
I even use many resources to put single sentences and many line breaks.
I highly recommend this resource since long paragraphs tend to tire the reader, who scans rather than read the content.
If you can write short sentences, all the better.
Use different writing resources.
Hasn’t it ever happened to you that you’re reading a whole post, and reading is a pain in the ass because it’s all a bunch of text lying there without any taste?
This often happens when I define the writing technique as “novel-type writing. “
If you pick up a novel, the content is usually pure paragraph text. No frills.
Novels are nothing like a Pocoyo book, no doubt.
There are no bold, sometimes some italics but without abuse, no listings, no images, zero colors …
Well, when writing quality blog posts, it should be the opposite.
Use the different resources that the fonts and the WordPress editor put in your hand to make the text more appetizing: bold, italics, lists, quotes, tabs, colors (without falling apart, eh), etc.
Add multimedia materials
As I just told you, it is good that content is enjoyable and easy to consume.
Multimedia objects can help you achieve this, using them appropriately: relevant images, videos, infographics, PDFs, etc.
The biggest enemy of the optimization and loading speed of a web page is usually the images.
Although videos and other multimedia blog content are heavier by quantity, images are more present on a website. They must be treated so that they do not overload our page.
For this, you must upload the images at the right size for the place where they will be displayed and at the resolution that they will be seen.
For example, if the post’s featured image will be seen at a maximum size of 800px comprehensive, why do you use a 1280px wide image?
Optimizes the resolution of the images so that they weigh as little as possible and that the loss of quality is practically undetectable by the human eye.
I leave here the recommended size and weight for the blog images so that you have them as a reference:
- Recommended maximum size: 800X500px
- Recommended maximum weight: 100Kb.
Add internal and external links.
The visits to your website through Google searches are more unfaithful than a bullfighter (I hope no bullfighter is reading this, groups!).
Yes, friend or friend, when someone comes to your blog after searching on Mr. G, they usually read the blog content and go off to do something else.
One of the best ways to keep them on our website and thus improve bounce rates is to add links in the article.
In this way, we can make the bug bite him to read something else.
And apart from this, the internal links help Google’s spiders to continue browsing and messing around our website since the links work like little doors through which these adorable minor bugs enter our house.
It is also good to add a link to other websites…
Yes, I know you’re going to tell me: “Edu, but that’s how I’m giving part of my link-juice to others.”
Yes, I already know this story, but adding outgoing links does not mean they must be “do-follow.” Marking them as “nofollow” is also favorable for your post. You don’t give away your juice to some evil person who doesn’t deserve it.
check everything well
Once you have finished writing the entire article for your perfect blog post, it is good to let the text breathe for a few hours or even let a day go by.
This is good because you can be a bit saturated after shooting words for an hour, and your head is not for bagpipes.
When some time has passed, and you are fresher than lettuce at the North Pole, rescue the content and go through it all again to locate possible prawns, errors, etc.
It’s not about changing what you’ve written either. Still, it’s about making sure everything stays free. Your image isn’t tarnished by writing like a millennial by sending WhatsApps.
Use SEO (search engine optimization)
As I have been telling you, content that cannot be found on Google is very likely not to be read by anyone.
Some plugins can help 0us in positing in search results.
I’ve been using Yoast until recently, but Rank Math is gaining much ground, and people are raving about it.
With these plugins, you can add a Meta title, a Meta description, Rich Snippets, and a Keyword to your pages and posts and configure publication parameters and visibility of your website’s contents.
Index posts in Google Search Console.
Once you have your post published on the blog, you will have to wait for the Google spiders to come looking for it to index it…
Thanks to Google Search Console, you will be able to speed up the indexing by sending the URL to Google and force the friendly tiny spiders to come and see you.
Share the content
After having done all the previous homework, the time has come for everyone to know that you have written the best post in the world on your blog.
Use email marketing to send the new post to your subscribers, share it on your social networks, and after a few days, take a look at Google Analytics to see how things have gone.
It would also be good that after a few sunrises, you search Google to see if your article is well-positioned for the desired keywords or, on the contrary, it is lost in the limbo of the second page of Google or beyond…
One of the tricks that work best for me to position my content on the first page of Google is the “Skyscraper” technique.
The symbolic meaning of this term, related to content or post, has been trying to do something big and way more significant than others.
What has been the typical battle to have the tallest skyscraper globally? Wow. The specific desire of the man is to see who has the longest, so to speak.
What I’m going to…
This technique consists of the following:
- Search Google for the term or keywords we want to position our content.
- Take all the organic results from the first page and analyze the following:
- How many words does it have?
- What topics and subtopics does it deal with?
- What keywords does it contain?
- Do you have videos? Do you have infographics?
- Analyze other aspects of the content.
- Once all this has been analyzed, we will create our own version of the topic in question, improving all those posts on the first page of Google and their content.
Once we have the content ready, and if our blog already has some traffic and decent domain authority (DA), it is very, very likely that we will end up appearing on the first page of Google … because, you know that everything that is after the first page of Google, it does not exist.
Here are a few tips that will come in handy for writing an INCREDIBLE post on your blog. There you go…
- Find a quiet place to focus.
- Disconnect from all distractions: mobile, television, your young children…
- He writes non-stop. Once you finish, edit and correct.
- Hook the reader from the start.
- The most important content is at the top.
- Do not pass by; do it if you think you can divide the content into several posts.
- Write short content from time to time: nothing happens, and you also catch your breath.
- Let the content breathe for a day or two and review it then.
With all this nonsense I just released, you have all the ingredients to write articles, posts, or call it X on your blog and manage to blow up all your opponents by technical KO.
Many factors influence a post to appear on the first page of Google. Still, I can tell you from my experience that if you continuously use the pick and the shovel, the fruits come, and your blog will give you a lot of joy.
Now you know what I’m going to ask you…
Leave me your impressions in a comment, give me 5 Michelin stars below and share this post on your Facebook, Twitter, Instagram, LinkedIn, and WhatsApp with the group of fathers and mothers of your child’s school… and we will get the man arrives on Mars and can come back to tell us that there is no beach there, go!…